MyFonts Improvements

Selected significant projects from my 5 years at MyFonts

Overview

I worked at MyFonts for 5 years. I worked on A LOT while I was there. A non-exhaustive list of my projects includes:

The full experience of a font subscription service
SkyFonts: desktop software for installing and synching fonts
WhatTheFont: web and mobile app experiences (case study here)
Internal products for our foundry partners and employees to use: an interface for uploading and managing the inventory on MyFonts.
Sign up and sign in flows
Information architecture including a significant top nav change
The complete purchase experience including the cart and checkout
The home page
I co-invented a font recommendation system (US Patent US20160314377A1)

In addition, I got good at other skills like:

designing and running usability tests, both remotely and in-person
cross time zone collaboration - MyFonts and its parent company Monotype were very international companies. Most of my time there, I worked from the US office, but I also worked for a year out of the Berlin, Germany office.
working and problem solving with developers

My Contributions

UX Design Lead
UI Design Lead

Font purchasing can be complicated, because after you decide on what font style you want to buy, you also have to select the correct type of license to cover your intended use.From user testing and feedback, we knew that users were frequently tripped up on the license selection step of the purchase flow. I created the Buying Choices interface to help the user to select the correct license and font package for their needs. This interface is an integral part of the purchase flow and allows the user to select which styles in the font family they want to buy, and what type of license.

Buying Choices

Part of the MyFonts purchase flow

2016?

The buying choices UI, launched in 2016.

A UI for purchasing a "creative license," a new type of combined license model that we experimented with for select fonts. The license selection process affects the purchase flow quite a bit. This design iteration launched in 2017.

The cart is one of the most important parts of any ecommerce site. For this project, there was a business need to update the cart design to accommodate the new purchase options that had been added to MyFonts. I also saw an opportunity to improve some of the cart interactions and increase the clarity of the information presented. My redesign consisted of first redesigning the information architecture of each item of the cart to make it clearer what type of license you were buying, and the quantity. After I had finalized this design, I created responsive designs and worked with the developers to get them implemented.

MyFonts Cart

Part of the MyFonts purchase flow

2016?

This project was a major change to MyFonts which included the top navigation and the home page.

Top navigation: I simplified and reorganized the top navigation to funnel users to the highest value pages. This resulted in an increase in revenue.

Home page: I created a feed-based design for the home page that was designed to be personalized and surface content that was relevant and interesting to each individual user. This was a responsive design as well.

MyFonts Home Page & Top Navigation

Responsive Design and Information Architecture

2016?