I’m a UX designer experienced in ecommerce design. I’m especially interested in two-sided marketplaces and consumer-facing products.
I approach design from a starting point of first learning about the customer and the business needs, then finding the right course of action. To create a truly intuitive user experience, the design needs to be aligned with the technological solutions that power it. UX lies at the intersection of business, engineering, and design, and to be good at it, you have to be good at communicating with a number of different types of people.
I worked at MyFonts from 2013 to 2018. Here are some key projects I led during my time there. I’m now open for new work opportunities in Denver. Please get in touch on Linkedin or check out some of my work on my Behance or Dribbble.
WhatTheFont mobile app
UX Design · UI Design · Product Owner
WhatTheFont is the font identification tool from MyFonts. I consider this mobile app to be my biggest accomplishment to date. This version of the app represents a complete overhaul of the backend system and the user experience. We changed the back end to a state of the art neural network built with deep learning. The power of the backend provided a blank canvas that allowed me to create a simple and intuitive font identification experience for the end user. Take a look for yourself: it's free on iOS and Android. I wrote about my design process here.
MyFonts responsive home page and top navigation
Concept · Information Architecture · UI Design
For the home page redesign, I developed a feed concept that surfaces our newest and most interesting content, as well as promoting our foundry partners. The information architecture changes to the top navigation work to funnel our users to our most valuable pages. See a before-and-after here.
information architecture · UX & UI Design
It goes without saying that the cart is an essential part of any ecommerce site. This cart design resulted in a great cart-to-purchase conversion rate, with an abandonment rate much lower than industry benchmarks. See a case study here.